Publicreladvertisocialnetworks. (via @aperlut)
Loved this bit from an neat article on the blurring lines between PR and Advertising and the impact consumers (social networks) are making on the industry. H/t @aperlut for amplifying the url…
Amplify’d from www.goelastic.com
It’s no longer about who has the biggest…media budget. Now, advertising is starting to look more like public relations, public relations is starting to look more like social networking and social networks are starting to be an extension of a consumer’s identity, down to what kind of Starbucks’ coffee they drink every morning. The power is in the hands of the consumer.
Read more at www.goelastic.com
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