Marketers turning up the volume on Twitter smack - question relevancy
Dave Grossman says:
This interesting article primarily focuses on the relevancy of Twitter and tries to draw a comparison to Second Life. I amplified this part because it struck me that the chatter questioning Twitter's sustainability taking place for some time is starting to surface directly from marketers. At the same time, they are becoming even more vocal about leveraging Facebo... read more
Amplify’d from www.brandweek.com
f you’re a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It’s possible that this Twitter thing may just take care of itself.
“I’m not a big fan of Twitter,” says Joel Ewanick, group vp of marketing for Hyundai. “My Twitter meter has gone down.” Ewanick says he finds Facebook, which has copied most of Twitter’s best features, to be a superior platform. “[Twitter has] become the butt of a joke. You start seeing in popular culture people making fun of Twitter.” Geoff Cottrill, CMO for Converse, seconded that.
“Twitter is a little bit overrated,” he says. “There will be a new media toy that will replace it in a year or two.”Read more at www.brandweek.com
